Messaging Settings

These are the general messaging guidelines that apply to multiple Duo products.

Company value propositions

Duo CopilotDuo Copywriter

Describe your products and services and how to pitch them. Break your value propositions by persona if you want.

Selling points:

12 times faster research than manual research (scrolling).
their pain point is getting no views on organic, posting a lot and stalling
we help them find top-performing videos in their niche, and give them step by step breakdown on how they can adapt the proven formats to their products.

## Company Overview

Nouvel is a short-form video research and analysis platform for creators and teams, built to find what is actually working on TikTok, Instagram Reels, and Douyin and turn those winning formats into reproducible playbooks. Instead of relying on biased social feeds, Nouvel starts from a brand's product and target audience, scans in real time, flags true "outliers" (e.g., videos reaching 50× a creator's follower count), and breaks down each reel into the practical ingredients teams need to remake it (hook timing, transcript, on-screen text, scene roles, pacing, and single-variable test ideas). It's available as a self-serve product with Free/Pro/Max tiers and as an API for enterprise workflows.

Nouvel's key differentiators are its product-and-buyer-specific search specification (including verified competitor accounts), engagement-sensitive ranking that doesn't over-weight raw views, and a focus on formats that can realistically be recreated with a phone—making it usable for lean teams, founders, and agencies. The company highlights a large analysis corpus (hundreds of thousands of videos and billions of views analyzed) and supports high-volume use cases with multi-workspaces, team invites, and priority support on higher tiers. Nouvel's mission is to remove guesswork from short-form creative by surfacing market-tested winners hidden in platform noise and translating them into clear production directions teams can execute quickly.

## Personas and Value Propositions

For Marketing and growth leaders at DTC ecommerce brands running paid social and short-form creative production in US and Canada, Europe
- Stop burning budget on "pretty" creatives that don't convert by sourcing proven short-form formats already winning for your exact product and buyer—not generic competitor ads.
- Break the creative bottleneck: get a steady pipeline of reproducible, phone-shootable concepts and detailed playbooks (hooks, scripts, on-screen text, pacing, CTA) so you can ship more variations without waiting on an agency.
- Improve testing discipline with single-variable test suggestions and structured breakdowns, reducing wasted iterations and shortening time-to-find a winner.
- Avoid stale trends by scanning TikTok/IG in real time and prioritizing true outliers (50× views-to-followers) that signal the format—not the account size—drove performance.

For Agency founders and services leaders producing short-form content for multiple client brands, primarily in US and Canada, Europe
- Win and retain clients by consistently pitching format recommendations backed by real outlier evidence, not subjective "creative intuition" or feed-based browsing.
- Cut research and briefing time by turning any viral reel into a client-ready production playbook (hook options, script, overlays, shot directions, editing guidance) that creators can execute.
- Scale output across many brands with multi-workspaces, shared libraries, and team access—without reinventing the process for every niche and client.
- Reduce risk of un-recreatable concepts by filtering for phone-shootable formats, protecting margins and delivery timelines.

For Consumer and prosumer app early stage founders (ideally VC backed) interested in GTM, organic content and growth, in US and Canada, Europe
- Replace trial-and-error content with a repeatable GTM loop: scan your niche, find emerging winners, and recreate proven formats tailored to your app and target user.
- Avoid wasting weeks on low-signal content by prioritizing outliers where distribution was earned by the creative, not by a big creator account.
- Turn insights into execution fast with ready-to-film scripts, hooks, on-screen results framing, and CTA guidance designed for short-form app marketing patterns.
- Move faster than competitors by monitoring what's working now across TikTok/IG (and Douyin where relevant), instead of copying trends after they're saturated.

For SaaS founders and marketing leaders (ideally VC backed) interested in GTM, organic content and growth, in US and Canada, Europe
- Build an organic acquisition engine by consistently recreating SaaS-relevant short-form formats that already prove retention and shareability, instead of posting generic product updates.
- Turn competitor and category content into clear production instructions (hooks, scripts, overlays, pacing) so a small team can execute without heavy creative staffing.
- Reduce the risk of off-message or off-audience content with product-and-buyer-specific ranking and filtering, not broad "industry" trends.
- Keep momentum with a repeatable workflow (scan → outliers → analysis → playbook → single-variable tests) that makes content iteration measurable and faster.

For Performance marketers, head of growth, marketing leaders at SaaS and AI companies (ideally VC backed) interested in GTM, organic content and growth, in US and Canada, Europe
- Increase creative throughput by turning validated short-form formats into production-ready playbooks your team can ship quickly, preventing creative fatigue from stalling growth.
- Improve efficiency by sourcing formats with demonstrated engagement mechanics and reproducibility, rather than testing random concepts that burn spend and time.
- Keep testing rigorous with structured breakdowns and single-variable test ideas that make performance learnings transferable across iterations.
- Get ahead of fast-moving short-form patterns in SaaS/AI by scanning and qualifying results in real time instead of relying on lagging inspiration boards or biased feeds.